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Based in Ann Arbor. Serving homeowners and businesses throughout Southeast Michigan.Â
This Summer Only, Primal Coatings is offering:
Reserved for our first 200 customers, then it’s gone. Now booking through the end of August.
Request a Free Residential Assessment
We respond quickly. No obligation. No pressure.
From Worn Concrete to a Clean, Showroom-Quality Finish
See what a professionally installed floor does for a space. Cleaner appearance, easier maintenance, and a finish built to handle real daily use.
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Residential • Basement • Flake System
Bright, durable finish that makes the space feel finished and easy to maintain.
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Residential • Basement • Metallic System
High-end, custom look that elevates the entire space with a sleek, seamless finish.
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Residential • Garage • Flakes
Clean, uniform finish designed for simplicity, durability, and low-maintenance upkeep.
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Residential • Outdoor • Quartz
A practical upgrade for high-traffic spaces that improves cleanliness and long-term performance.
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Residential • Basement • Flakes
A practical upgrade for high-traffic spaces that improves cleanliness and long-term performance.
Google 5.0 Rating • 85+ Reviews
“It seems harder and harder to find people who do quality work but Primal Coatings is top notch. They went above and beyond and I highly recommend them!”
— Joy Piper
Explore Our Most Popular Flooring Systems
Choose a finish that fits your space, then we’ll recommend the right system based on your concrete condition, traffic, and goals.
Flake Flooring
Durable, decorative, slip-resistant finish with a choice of flake blends.
Metallic Flooring
High-end marble-like finish with depth and custom color options.
Commercial-Grade Systems
Industrial performance coatings built for heavy traffic and equipment.
Not sure what to choose?Â
Spaces We Transform Every Week
From home upgrades to high-traffic commercial environments, we install systems designed for how the space is actually used.
Garages
Clean, bright, and durable finishes built for vehicles, storage, and daily use.
Basements
Transform rough concrete into a finished surface that’s easy to clean and built to last.
Patios and Outdoor Areas
Slip-resistant finishes that upgrade the look and handle seasonal exposure.
Warehouses and Shops
Performance-driven flooring designed for heavy traffic, equipment, and long workdays.
A Proven Process That Delivers Long-Lasting Results
Great floors start with the details most installers rush. Our process is built to maximize adhesion, durability, and consistency.
1
Surface Preparation
2
Repair and Detailing
3
Moisture Evaluation
4
System Installation
5
Protective Finish and Final Walkthrough
Each flooring system has its own specific process. You can view the full step-by-step details on the service page for the system you choose.
A Floor Shouldn't Be a Gamble
Most coating failures happen because of poor preparation and undetected moisture. We fix the root issues before we apply anything.
Basement Floor Revival: Correcting a Failed Install
What Makes Primal Coatings Different
Choose a Finish That Fits Your Style
From decorative flake blends to high-end metallic finishes, solid colors, and quartz systems—we offer a wide range of options to match your space and preferences.
Flake Blends
Metallic Finishes
Solid Colors
Quartz Options
Trusted by Homeowners Across Southeast Michigan
Google 5.0 Rating • 85+ Reviews